Thursday, October 09, 2008
The American Culture War: Now Also in Coffee Advertising
By C N Heidelberg 14:24 American habits
It's not only in politics where we Americans have the crazy idea that everyone must fit into one of the two following categories: snotty liberal arugula-eating wannabe Europeans, or clueless conservative "real" Americans. Now we can also find it in the advertising realm. With all due respect to PapaScott, I think this ad is pretty lame. By getting lattes and whatever other fancy coffee drinks at McDonald's, aren't they trying to target the same folks they're insulting here?
And let's look at the things that are implicitly negative according to the ad:
* women wearing flats
* reading books
* disinterest in reality TV shows
* knowing how to speak French
* knowing where Paraguay is located or even that it exists
* women wearing clothing that covers their knees
Funny stuff, eh!?